Cliff is the founder and president of Atlantahobby.com and started the company as Whitneys Glider supply in 1978. Now , Atlantahobby.com is the nations fastest growing electric only hobby shop specializing in model airplanes and all aspect of model aviation.

Cliff was the digital evangelist at Wolf Camera and has been called a visionary by Mr. Wolf the Chairman and CEO of Wolf Camera Inc. A 24-year veteran of Wolf Camera, serving in a number of sales, management and senior management positions as the company grew to over 800 stores. Cliff has served as WolfCamera.coms President, Chief Operating and Chief Information Officer as well as Sr. VP of Internet commerce and new technology development for the parent company Wolf Camera Inc.

Cliff saw the merging of photography, publishing and the Internet in early 1990. He is entirely self taught, with expertise in most all aspects of businesses management including computer programming, large-scale computer networks, interface design, marketing and advertising as well as sales and management skills.

Cliff has served on the board of directors for the Digital Imaging Marketing Association as its president elect. He acts as a technology resource for many of the photo industries top companies and is regarded as one of the photo industry's most highly respected experts on the Internet and photo related products and services.

Cliff's focus has been to explore new technologies, then design ways for consumers to use and benefit from the ideas. Some of his concepts and team projects include the FotoWorks line of gift products, the Wolf PhotoNet™, "Kodak PhotoNet" and "You've Got Pictures" by America Online. Cliff has many other products credited to his direction including P.A.W.S (Print at Wolf Services) software allowing consumers to transmit digital data for prints and gifts.

When asked, how do you measure success? he answers,
"The easy answer is in the sales and profits that go to the bottom line and enable us to grow our business. The biggest success, however, is the chance I have to work with and grow talented groups of associates that will in-turn grow my various businesses.

The Hobby industryas well as Photography are such emotional products; they touch lives at all stages. I feel very rewarded to know that we are and have been building products that actually give families the ability to use photography in new and exciting ways. Our products have a major impact on a family's abilities to review and relive family history. Wouldn't it be cool if your parents parents pictures were available to you? Photography was so fragile in its early stages and most of it has now faded away. Our products enable users to preserve photography for future generations; my kids and their kids will be able to enjoy the photos of our lives due to the products we are building today. and the hobby business just gives us more reasons to shoot more pictures."

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